Who we are

Giving Insight is a research-led fundraising consultancy with a difference. We passionately believe in fundraising research that provides added value to your fundraising activities and your organisation as a whole.

We have over 15 years' experience in providing the very best research to the not-for-profit community, both in-house and as consultants.

Having worked in the charity sector ourselves, we understand the challenges, practicalities and expectations that go hand in hand with fundraising. Using our experience, we're here to provide you with intelligence and insight that confronts those challenges, delivers practical results and exceeds expectations.


What we do

Giving Insight works with a diverse range of organisations including NGOs, arts, heritage, disability, health and children's charities, as well as universities here in the UK and internationally.

We help not-for-profits identify new sources of funding and understand the giving landscape and its implications.

We offer extensive experience of researching HNWIs, corporate philanthropy & partnerships, trusts and foundations and statutory funders. In particular, we specialise in:

  • International market research
  • Benchmarking research
  • Major gift research
  • Knowledge management Training & mentoring
  • Interim prospect research



In addition to providing bespoke research to the not-for-profit community, we also like to share our wealth of knowledge.

The resources section of our website provides a library of specialist external research you may find useful, providing practical insight into key fundraising areas. This is updated regularly to bring you the latest thinking as it's published.

We provide links to research and papers on wealth, HNWIs and philanthropy from around the world to help you visualise trends and better understand potential implications for your organisation's fundraising activities.


Our Clients include:
Canal and River Trust
Selfhelp Africa